300 Main: A Holistic Marketing Solution

Transform Vision into Vibrancy: Tale of Manitoba’s Tallest Building

Artis REIT is one of Canada’s largest diversified commercial real estate investment trusts. Within the vast landscape emerged the 300 Main project, initially positioned as a commercial venture with residential components, but then converted to a residential tower.

Artis REIT sought a partner to infuse vitality into their vision for this exceptional landmark. We won the pitch for our rich experience in marketing similar properties, meticulous planning, and a strategic eye that envisions beyond the ordinary. 

the Challenge

We faced different challenges through the dynamic phases of our partnership, from the pulse-pounding pre-leasing to the graceful launch and subsequent leasing stages, yet our mission remained steadfast. We weren’t tasked with traditional real estate marketing, we were to cultivate long-term brand growth, birthing a genuine community.
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the Challenge

We faced different challenges through the dynamic phases of our partnership, from the pulse-pounding pre-leasing to the graceful launch and subsequent leasing stages, yet our mission remained steadfast. We weren’t tasked with traditional real estate marketing, we were to cultivate long-term brand growth, birthing a genuine community.
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The Solution

Our collaboration included comprehensive marketing solutions, – strategic planning, social media marketing, digital advertising, SEO optimization, blog writing, email marketing, and a touch of traditional advertising. Together with Artis REIT, we unravelled the challenges, engaging and warming the local community during the pre-leasing phase, balancing moderation and community building during the leasing stage, and spotlighting various events sponsored by Artis REIT.

The Solution

Our collaboration included comprehensive marketing solutions, – strategic planning, social media marketing, digital advertising, SEO optimization, blog writing, email marketing, and a touch of traditional advertising. Together with Artis REIT, we unravelled the challenges, engaging and warming the local community during the pre-leasing phase, balancing moderation and community building during the leasing stage, and spotlighting various events sponsored by Artis REIT.

The success of our collaboration owes much to 26 Projects’s well-thought-out marketing strategy and their dedication to maintaining design excellence. Their talent for combining aesthetic beauty with functional simplicity has resulted in marketing collateral that truly distinguishes itself in today’s competitive landscape. It’s impressive how the team, under Pauline’s guidance, commits passionately to every aspect of the creative process while keeping a keen eye on the project’s strategic objectives.

– Jeff Lukin, CMS, CSM Director – Marketing

The Work

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The Result

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900+

purchase conversion value

$4.56

cost per lead

$0.32

cost per click

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