When we first sat down with Chris and Char, their passion was inspiring. They wanted to create a gathering space where quality coffee meets meaningful moments.
The name Waypoint was born from Chris’s deep connection to aviation and agriculture. In the sky, waypoints guide pilots; on the ground, they mark fields. It was a symbol of direction, purpose, and belonging. And this idea became the heart of the brand. Our task was to craft a brand that brought this vision to life.
The name Waypoint was born from Chris’s deep connection to aviation and agriculture. In the sky, waypoints guide pilots; on the ground, they mark fields. It was a symbol of direction, purpose, and belonging. And this idea became the heart of the brand. Our task was to craft a brand that brought this vision to life.
The Challenge
Chris and Char had a bold dream, rich with meaning and rooted in community. Our challenge was to capture that essence and translate it into a brand that was both meaningful and practical – one that told the story while serving the real-world needs of a bustling cafe.
The Solution
We designed Waypoint Coffee’s identity to feel both navigational and grounding. The logo and patterns took inspiration from aviation charts – where the letter “A” marks obstacles and stars serve as guiding lights – mirroring the cafe’s role in helping people find their way over a cup of coffee.
The colour palette, drawn from the sky, captures the warmth of open horizons and endless possibilities, reflecting the energy and ambition behind Waypoint’s journey.
The colour palette, drawn from the sky, captures the warmth of open horizons and endless possibilities, reflecting the energy and ambition behind Waypoint’s journey.
Bring Waypoint to Life
