SWOT: Digital Evolution to Empower Tomorrow’s Leaders

Establishing the digital presence for Safe Worker of Tomorrow

Safe Workers of Tomorrow (SWOT) is at the forefront of a transformative mission – to reduce workplace injuries among new workers. Through engaging presentations and community outreach, SWOT equips young individuals with the knowledge and skills needed to navigate the workplace safely, empowering them with a profound understanding of their rights and responsibilities.
With educators and new workers being their primary audience, SWOT recognized the need to establish a robust digital presence. This included a social media presence and a remake of a functional, dynamic website to connect the resources and information. 

the Challenge

We were thrilled to start this exciting yet meaningful project – starting from scratch presented boundless opportunities, yet it also demanded meticulous planning. Understanding the complexity of their audience and the functional requirements, our goal was clear – to develop a digital strategy that was engaging, functional, and professional.

The Solution

Our strategy commenced with a deep dive into audience research and industry landscape analysis. Armed with insights, we crafted a comprehensive marketing strategy with a strong emphasis on digital outreach. Refreshing the website was a fun creation. Combining information with modern aesthetics design, we ensured easy navigation for different generations.

The Work

We recently had the pleasure of working with 26 Projects on a comprehensive overhaul of our social media strategy and website update, and the results have been nothing short of transformative. The team at 26 Projects brought a deep understanding of digital landscapes and user engagement that has propelled our brand to new heights.

From the outset, they worked closely with us to understand our goals and audience, crafting a tailored approach that resonated with our market. Their expertise in design and functionality translated into a sleek, intuitive website that not only looks fantastic but performs incredibly well. The feedback from our viewers has been overwhelmingly positive, noting the ease of navigation and the fresh, modern aesthetic.

On the social media front, 26 Projects demonstrated their innovative spirit and strategic prowess. They introduced us to new platforms and tools that have enhanced our interactions with customers and significantly increased our reach. Their creative campaigns and consistent messaging have strengthened our online presence, leading to increased engagement and brand loyalty.

The professionalism and dedication of the 26 Projects team made them a joy to work with. They were not just service providers but true partners in our journey. Their commitment to excellence and meticulous attention to detail were evident in every stage of the project.
We are incredibly grateful to have had 26 Projects by our side during this crucial development phase of our company. We highly recommend their services to any business looking to elevate their digital footprint and connect more meaningfully with their audience.

– Peter Reimer (He/Him)
Executive Director, SAFE Workers of Tomorrow