The Challenge
As one of Canada’s top landscape architecture + urban planning practices, SMM’s website needed to make a strong impression on industry professionals and potential clients. Their goal was ambitious: to create a platform as forward-thinking and visually striking as their projects, while ensuring functionality and user experience remained seamless.
SMM was keen that the website should feel as bold and innovative as their work. The site needed to serve as a showcase for their stunning portfolio, a recruitment tool for like-minded professionals, and a hub for their growing digital presence.
*Photos provided by SMM
The Website
SMM’s old website had served them well for years, yet the fast-evolving digital landscape calls for continued improvement in user experiences. We started by stripping away unnecessary animations, replacing them with impactful visuals to ease the navigation while maintaining the striking visual.
To highlight SMM’s incredible portfolio, we added an interactive global map that visually represents their projects across the world.
We also included a dedicated job application portal, making it easier for SMM to connect with professionals who share their vision.
Both the portfolio and job publishing functions are designed to be easily updated with no custom coding, ensuring SMM can continuously maintain the relevance of the website hassle-free.
Beyond the Website — A Digital Strategy
Our collaboration didn’t stop at the website. For the first time, SMM ventured into the digital marketing and PR world. We helped them craft a modern marketing strategy designed to meet today’s demands.
We identified target audiences and selected the most effective digital platforms to amplify SMM’s presence, and provided a roadmap for creating impactful stories online. Check out their social platforms to see their beautiful work and diverse culture!
