Mad About Style, the beautiful boutique known for its distinctive selections and unparalleled aesthetic, faced an increasingly competitive landscape. With a surge in fashion brands, boutique stores entering the city and the rise of online shopping, standing out became more challenging than ever before.
Our collaboration started with a brand revival, followed by a strategic move into digital advertising to enhance their e-commerce presence.
Our collaboration started with a brand revival, followed by a strategic move into digital advertising to enhance their e-commerce presence.
The Challenge
This is Mad About Style’s first foray into digital advertising, shifting from
a focus on in-store experiences to a robust online presence. This new direction required a significant change in mindset and operational strategies. Additionally, the fast product turnover rate and inconsistent product visuals by different brands posed further challenges in maintaining a cohesive marketing approach.
The Solution
Our solution began with communication to thoroughly explain our strategy and efforts. We worked closely with Nicola and her team to plan our marketing approaches in sync with their new launch and promotion schedules.
We also provided detailed visual ideas to guide the creation of versatile and engaging videos that were on-brand and suitable for diverse audiences. A variety of ad formats and visuals were implemented to extend the lifespan of the creatives while ensuring relevance. Through creativity, collaboration, and strategic thinking, we set the stage for continued growth and success.
*Photos provided by Mad About Style
We also provided detailed visual ideas to guide the creation of versatile and engaging videos that were on-brand and suitable for diverse audiences. A variety of ad formats and visuals were implemented to extend the lifespan of the creatives while ensuring relevance. Through creativity, collaboration, and strategic thinking, we set the stage for continued growth and success.
*Photos provided by Mad About Style
Working with 26 Projects has been a game-changer for our business. Their innovative strategies and creative approach have revitalized our marketing efforts and overall brand, resulting in an increase
in sales.
From our initial meeting to the ongoing support, their team has been incredibly professional, responsive, and attentive to our needs. 26 Project has elevated our brand to achieve tangible results
in today's ever-changing and competitive landscape. We look forward to continuing this partnership!
Nicola Loewen,
Owner of Mad about Style
In the past 12 months, with $23.5K in ad spend
Data period: R12M February 2025
Data period: R12M February 2025
900+
Leads
$1,186
Result online purchases
$211K
Purchase Conversion Value
8.99
ROAS
