Floating Leaf Fine Foods, a proudly Canadian-owned company, has long been dedicated to bringing the finest rice products to global audiences. Our long-term friend, the 4th generation owner, Murray approached us to launch their newest creation – organic fried rice – in Costco stores across the Middle West US.
The Challenge
We were excited to introduce the revolutionary product – a healthy and convenient instant rice – to the public. Yet, limited by budget and pressured by the complexities of international shipping and dynamic business plans, the clock was ticking.
The Solution
Every step was carefully planned to maximize impact within the budget. We laid the groundwork for a captivating launch, including a landing page and a 4-week launch marketing campaign.
A series of meetings with Murray and his son Matthew unveiled the rich stories behind the product, which allowed us to choreograph content creation in advance, ensuring a quick turnaround from product arrival to marketing rollout.
