Edward Carriere has been one of Winnipeg’s signature hair and beauty salons for over 40 years, known for not only its stunning work but also its deep commitment to the community.
While the salon’s reputation flourished, its digital presence had been left behind. With a branding and a website built decades ago, Edward Carriere needed a fresh digital identity. We were honored to work with Edward and Deborah, the legendary owners, to modernize the brand while staying true to the spirit that has made the salon so beloved.
The Challenge
Our goal was to retain Edward Carriere’s loyal customer base while appealing to the modern audiences. We were tasked to combine the salon’s heritage with innovation for today’s online experience.
The Solution
To honor Edward Carriere’s legacy while embracing innovation, we started by refining the original logo – we took the recognizable structure and elements and added a fresh, modern edge. The colour palette was chosen to reflect the salon’s enduring elegance, while providing contrasts and highlights for practical usage.
Once the branding refresh was complete, we carried the aesthetic through to the new website. We created a story-driven design that highlighted not just the salon’s services but the people and history behind it. Stunning photos of the salon’s space and its founders, Edward and Deborah, were placed front and center; with dedicated pages to introduce the brand history and each stylist, adding a personal touch to make the digital experience feel as intimate as a salon visit.
