For decades, De Luca’s has been a staple in Winnipeg, offering a taste of rich Italian
culture through its iconic grocery stores, catering services, and restaurants.
This year, we had the privilege of partnering with them to bring their holiday spirit to life through
a campaign that blended tradition, creativity, and a deep appreciation for their loyal customers.
The Campaign
Our collaboration focused on crafting a cohesive, multi-channel campaign that highlighted De Luca’s heritage, products, and services.
Holiday E-Brochure:
Our collaboration focused on crafting a cohesive, multi-channel campaign that highlighted De Luca’s heritage, products, and services.
Why e-brochures?
They are easy to share, quick
to update, cost effective, and
eco-friendly.
The result:
A holiday symbol in itself – filled
with detailed service introductions, beautiful product highlights, and
an inviting charm that welcomed customers to celebrate the season with De Luca’s.
Newsletters: Stories That Engage
To connect with their customers on a deeper level, we took a comprehensive approach to create holiday newsletters, from research and study to copywriting, photography, and layout design, brining heartfelt stories, delicious recipes, and tailored offerings to the audiences.
Additionally, we worked to refine the subscriber recruitment strategy, ensuring the audiences stay relevant and continue to grow.
Photography & Videography
We’ve consistently captured the soul of De Luca’s spirit through evocative imagery over the years, but this year, we went further.
In response to the growing need for dynamic content, we created engaging videos to help De Luca’s adapt to today’s social media driven world.
