When Kirsten first joined us in our studio, she knew a few things: she wanted to define the Buck Naked Kitchen brand, develop a strategy for her social media marketing, and eventually create a new website.
She also wanted to ensure her new brand, both in look and feel, truly represented herself and her roots — which is exactly what we did.
The Challenge
Kirsten Buck, the creator, recipe developer, and author behind Buck Naked Kitchen, did not always have the best relationship with food. For years, food was not something to be enjoyed but rather served as a crutch or merely a means of survival.
After moving out of her parents’ house, she started spending more time in the kitchen and began to discover foods that energized her. Wanting to hold herself accountable, Kirsten started a social media page and blog, Buck Naked Kitchen, in hopes of breaking patterns of disordered or binge-eating and all the mental and physical effects that came with it.
After moving out of her parents’ house, she started spending more time in the kitchen and began to discover foods that energized her. Wanting to hold herself accountable, Kirsten started a social media page and blog, Buck Naked Kitchen, in hopes of breaking patterns of disordered or binge-eating and all the mental and physical effects that came with it.
Years later, Kirsten focuses on creating dishes that are full of nutrients and colour, which fill her with energy. She has been able to find a balance between eating foods that nourish her while also holding onto the many comfort foods she truly loves. She uses her platform to share her own experiences, challenges, and recipes in hopes of helping others realize that food – full of juices, flavours, and nostalgia – is meant to be celebrated.
In April 2020, Kirsten released her own Buck Naked Kitchen cookbook after over two years in the making. This book is full of everyday recipes that are true to Kirsten and remind her of the way she cooks at home with her family and friends.
In April 2020, Kirsten released her own Buck Naked Kitchen cookbook after over two years in the making. This book is full of everyday recipes that are true to Kirsten and remind her of the way she cooks at home with her family and friends.
When Kirsten started her blog, she had no idea what it would amount to today. Her brand was built around her openness and genuineness online, making complete strangers everywhere feel connected to her. Now, years later, with a cookbook, a blog, and nearly 100,000 people following along on Instagram, she wanted to give more definition to her brand. This is where we came in.
The Solution
The first stages of the process started with developing the new look of the Buck Naked Kitchen brand. After many conversations with Kirsten, our team was able to bring her vision to life with a vibrant, playful brand that was inspired by Kirsten’s First Nations background.
Her colour palette is deeply inspired by the Cree Medicine Wheel, while the hand-drawn icons represent the natural, nutritious, and whole foods that inspire her to create. Within her logo, the woman figure wears her ribbon skirt as she gathers her ingredients from the earth.
While working on the look of her branding, our team also got started on a business strategy document, which added planning and structure to her digital presence online. This document outlines a marketing plan and growth strategy involving a new website, a digital marketing plan, and eventually a second book.
Her colour palette is deeply inspired by the Cree Medicine Wheel, while the hand-drawn icons represent the natural, nutritious, and whole foods that inspire her to create. Within her logo, the woman figure wears her ribbon skirt as she gathers her ingredients from the earth.
While working on the look of her branding, our team also got started on a business strategy document, which added planning and structure to her digital presence online. This document outlines a marketing plan and growth strategy involving a new website, a digital marketing plan, and eventually a second book.
The Bigger Picture
As our relationship has developed with Kirsten, we have moved into more of a consultant role, acting as her agent and assisting in managing partnerships, negotiating contracts, and developing content.
With Kirsten, our consulting role first started with an outreach strategy for business development. Our team strategized potential partnerships and content ideas and was able to connect Kirsten with brands who wanted to work with her on these campaigns.
We also handled all incoming partnership requests, including proposal writing, negotiations, contracts, and eventually the execution and reporting of all relationships. Through this outreach strategy, our team was able to connect Kirsten with like-minded brands such as Ikea, KitchenAid, Thermomix, and more.
Lastly, we worked with Kirsten to capture professional portraits in our studio to be used on her website, social media, and media kit. Our goal was to capture Kirsten in an authentic light, reflecting the way she presents herself online.
With Kirsten, our consulting role first started with an outreach strategy for business development. Our team strategized potential partnerships and content ideas and was able to connect Kirsten with brands who wanted to work with her on these campaigns.
We also handled all incoming partnership requests, including proposal writing, negotiations, contracts, and eventually the execution and reporting of all relationships. Through this outreach strategy, our team was able to connect Kirsten with like-minded brands such as Ikea, KitchenAid, Thermomix, and more.
Lastly, we worked with Kirsten to capture professional portraits in our studio to be used on her website, social media, and media kit. Our goal was to capture Kirsten in an authentic light, reflecting the way she presents herself online.
