Long-time client, Pineridge Hollow, approached us with an exciting project: develop the branding for their new expansion, The Village. The Village – consisting of two large buildings, each with six individual shops, a permanent home for the farmers’ market, office spaces, a designated studio space, and The Village Square – has long been in the works for the Pineridge Hollow team, and we were thrilled to work alongside them again.
About the Village
At its core, The Village is about bringing people together while celebrating and cherishing the natural environment surrounding the property in Birds Hill Park. Throughout the planning and construction process, special care was taken to ensure the tallest tree (located right in the centre of The Village land) not only remained standing, but also became a landmark.
The Solution
To honor Edward Carriere’s legacy while embracing innovation, we started by refining the original logo – we took the recognizable structure and elements and added a fresh, modern edge. The colour palette was chosen to reflect the salon’s enduring elegance, while providing contrasts and highlights for practical usage.
The colour palette is built of earthy tones, reflective of the beautiful natural environment of the park. The muted blue is a nod to the sky, the green is from the grass and trees, the taupe evokes the sand, and the terracotta mirrors the soil.
The Supporting Elements and Icon
The studio hand-drew botanicals and plants that are all native to Birds Hill Park as supporting graphic elements to The Village brand. These illustrations peek out from behind the wordmark to form the full logo, and playfully dance around the V to form the icon.
The Sub Brands
Following the final branding for The Village, we also had the pleasure of developing sub-brands for The Village’s four sub-entities that will reside on the property: The Village Market, The Village Square, the studio, and the offices. The sub-brands all needed to complement each other and The Village’s parent branding – but hold their own when presented solo as well.
