Crafting the Main Brand
At the time we started our collaboration, 300 Main did not have a full brand identity except for the main logo, our journey started with crafting the branding elements and all collateral materials. The process started with a deep dive into 300 Main’s mission and core values, to communicate the brand’s essence, premium, unique, and trendy urban lifestyle. The colour palette and the imagery, inspired by the majestic skyline views, mirrored the building’s premium image and distinctive identity – the tallest residential building in Manitoba. The pattern was created to mimic the curvature of the numbers in the logo, and then repeated.
* all photos provided by the client
Nurturing Sub-Brands
During our partnership with Artis REIT, we birthed a few sub-brands to complete the overarching communication goal – build an engaging, vibrant community.
“Living at 300 Main” emerged, tailored to resonate with the urban trendsetters, symbolized by a modern logo capturing the building’s silhouette. The colour palette and imagery, echoing the main brand identities, adopted a contemporary, modern design to highlight the sub-brand’s mission: to empower urbanites to explore, connect, and celebrate the richness of city living.
Enter “FORTY”, the skyline resident lounge located on the 40th floor of the building. Characterized by a sleek and direct logo, FORTY was designed to introduce the unique amenities to residents and the public alike.
Together, the sub-brands form a cohesive community, each with precision and purpose, while embodying the vision of the 300 Main project.
