Simple, Standout Branding for One Organic Farm

 

The Story

One Organic Farm is a family-run business located just outside of Waldron, Saskatchewan – stretching 40,000 acres all the way to Whitewood. On their property, a collective of men and women from around the world farm their wholly organic products together.

They pride themselves on being more than just a family farm, but also a farm for families. Their mission is to bring local, organic food to Canadians in order to reduce the need for Canada to import grains like wheat, which grows so readily across the prairies.

They are committed to changing the way the food industry views, perceives, and negotiates with farmers, but are also committed to making an impact beyond the country they call home. For each purchase of one of their products, they donate $1 to charity: water, a non-profit organization dedicated to delivering clean, safe drinking water to every individual across this planet.

Refreshing the Brand

One Organic Farm approached us to refresh their logo and update their branding, packaging, photography, and website. We started the process of creating their new logo by first building a strong wordmark. The three words, One Organic Farm, stacked on top of each other feel balanced and form a structure that fits perfectly into a circle – an element we carried forward from the previous logo.

We built out their logo by adding a simple illustration of wheat – communicating One Organic Farm’s attention to detail and the importance of each and every grain in the harvest. Lastly, we applied texture to add a rusticness to the brand, which complements the modern and classic serif wordmark.

Creating the Collateral

The packaging and website design, and photography quickly followed the rebrand. We designed packaging for One Organic Farm that was simple, pared back, and would stand out among competitors’ products on the shelf. The client wanted to capture an authentic farm experience – referencing an old barn as an aesthetic they wanted to nod to – and also requested that the packaging be only black and white apart from a few affiliate logos on the back.

The website was designed to mirror the packaging to create a cohesive brand experience. Both are strong and minimal, allowing for customers to quickly and efficiently find the information they need. Further, the simple website design allows for the photography to shine. The art direction for photos featured on their website was inspired by the wheat and other grains grown on the farm. We aimed to bring out the golden tones in the crops and to connote sunshine, while ensuring that the colours of the other produce remained vibrant and mouthwatering.

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