We began with defining a name for the studio and subsequent brand identity. The visual language that was developed needed to reflect a collective studio identity, composed of many voices. The brand focuses on expressing Jessica’s energy and love of colour, and her ethos of encouraging a culture of performance excellence, and a true freedom for expression. The brand name required flexibility for growth into a performing arts academy, consisting of multiple partners.
We created a timeless yet modern word mark defined by subtle symbols and geometries found in written music.
The key defining element of the brand artwork is a treble clef – grafted into the word mark – to create an extracted brand-specific monogram. Alongside powerful photography to showcase the intimate relationships she has built with her students and a sincere brand narrative – we were able to build an economical website for the brand and solidify an engaging social presence and professional digital atmosphere. Today Jessica employs several instructors and her monogram has become a signature visual associated with her ethos of encouraging a culture of performance excellence.