An Italian Marketplace Brand Identity for Mottola Grocery
An Italian Marketplace Brand Identity for Mottola Grocery
Working within a very tight timeline, the studio was challenged to develop a brand identity that would have a significant presence at the Hargrave Street Market – at street level. The decision to utilize a serif font for the word mark works to infuse a new brand with history, longevity, and contemporary appeal. The treatment of the font styling evokes weight and balance. We emphasized the word “Grocery” to give clarity to it’s pragmatic purpose, with a more elegant weight given to the family name. Through significant and even kerning, and slight variation in font weight across both words, we were able to achieve a classic brand identity that is ultimately minimal and cohesive.