MAKE

A Branding Project Close to Home – 26 Market

What began as a little in-house retail passion project, has now expanded into a full-fledged e-commerce shop. Here, we take you through the process of building a unique identity for our 26 Market. 

You may have noticed that we’ve been working on a special side project – our 26 Market. What you may not know is that this project has been in the works for almost 2 years. If you ask two of our senior staff members, they can attest to the evolution of 26 Market as being quite spontaneous, but all the while, calculated.

The Evolution and Process

As branding projects go, the first iteration is rarely final.

Inspiration: The Market Wall

In our first iteration, Inspiration was taken from the 26 market wall in our studio where products are currently displayed. The square, a subtle graphic element was assigned to the wordmark, a direct representation of the design of our market wall.

Art Direction: Hand-made

The notion of “objects handmade with love” needed to be expressed in the logo. We introduced hand-drawn graphics, which resulted in experimenting with a completely hand-scripted wordmark with an illustrated hand as the primary motif to animate and support the logo.

Final Logo: Well-curated

As a way to distance the process from the literal expression of a hand, more attention was put towards the idea and act of hand-picking and curating well-crafted items to be shared with the community. The hand-drawn graphic style was maintained to create the font for ’26 Market’ in a serif style, used for its aesthetic contrast to the 26 Projects logo.

This spur-of-the-moment branding project was both a challenge and a feat, being so close to home – a sort of offspring of 26 Projects. Seeing the last iteration come to life was like falling in love. The narrative we had in our minds finally took form, becoming a visual representation of the brand that we feel is beautiful, classic, and playful.