Providing first-class transport and guidance through the remote and delicate Canadian Tundra – Great White Bear Tours gives people from across the globe exclusive access to Churchill polar bears and arctic eco-tourism.
Activating a Downtown Food Experience
2018 marked the company’s 50th anniversary, for which we developed a book of memories and stories to commemorate the milestone and the people who have helped build the business since its inception. In addition to defining the editorial design and content direction, 26 Projects conceived of a strategy to communicate and present aspects of the book online for their website and Social platforms to extend the message of thanks, and communicate the words of those who have impacted the business.
Founders Marilyn and Don share their account of obstacles and struggles, but also the luxury of doing what they have always dreamed of. Their love of travel and working with their hands, working with family and friends, and above all, the element of surprise that one faces when running a business on the arctic tundra. This project brought us to Churchill where we conducted interviews and new photography; while in the studio, we sifted through an archive of thousands more photos for the publication, fusing together their story and marking out the milestones. Looking back but also looking forward.
The solution
Beyond still photography, a short film was developed with the purpose of stepping inside the lives of each of the contributing chefs and vendors – to showcase their personalities, their brick and mortar spaces, and their interaction with the food to be showcased at the hall. 26 Projects continues to handle all art direction, photography, digital content creation and strategy, as well as social engagement campaigns for Hargrave St. Market. The videos were developed alongside the production company May Contain Studios.
