The challenge presented to 26 Projects was to creatively communicate and represent an innovative, entirely locally focused food hall that would resonate with an audience—first within a digital environment—well before the opening of the physical space.
26 Projects was first approached to visually represent and convey to a growing city a completely innovative food concept. Our intention from the start was to communicate what the development could offer, but most importantly, to accompany a curious audience through the process as the space was being built.
Hargrave St. Market’s interior quality and brand identity resonate with an attitude of contemporaneity and familiarity, namely through a focus on celebrating local food entrepreneurs and chefs. This needed to come through in how we developed the brand’s visuals and strategic announcements to a new or unfamiliar social audience.
The challenge presented to 26 Projects was to creatively communicate and represent an innovative, entirely locally focused food hall that would resonate with an audience—first within a digital environment—well before the opening of the physical space.
26 Projects was first approached to visually represent and convey to a growing city a completely innovative food concept. Our intention from the start was to communicate what the development could offer, but most importantly, to accompany a curious audience through the process as the space was being built.
Hargrave St. Market’s interior quality and brand identity resonate with an attitude of contemporaneity and familiarity, namely through a focus on celebrating local food entrepreneurs and chefs. This needed to come through in how we developed the brand’s visuals and strategic announcements to a new or unfamiliar social audience.
