This Winnipeg-based granola elixir is infused with the natural colour and sweetness of vegetables, herbs and spices. Veggies shine bright in this light and toasty snack. After the owner and creator decided to expand her business to encompass a growing line of products, we were asked to develop a new logo and associated brand artwork to bring her first product line to life. We were fortunate to have touched numerous facets of her brand, including strategies for launching the brand, a new Online presence, product and lifestyle photography and honing in on the strong voice behind the company.
The wordmark is defined by a bold, youthful typeface made soft with its wide curves.
Three distinct flavours – three distinct packaging. We drew from the ingredients to find a pop of colour, offering each flavour its own identity.
We drew inspiration from the process of flavour infusion that takes place during the cooking process. Our intention was to bring a fun and vibrant splash of colour to reflect the flavour.
The packaging brings to mind the juiciness and hue of fresh produce.
The website reflects the colours of the product, using clean type and expressive photography.
The photography approach was to show the unique applications of the product in new ways to create excitement and inspiration.
Highly detailed and textured images of the product illustrate to the viewer the flavour profile of the product.
Using different and carefully selected props emphasize the colour, texture and character of Vegnola.
Carefully styling with bright colours and unique recipes illustrates the inspiring ways to use the product. The colours in the recipes themselves are part of the palette for the branding.
Action shots of creating recipes reinforces the way to use the product and demonstrates that using it is easy, delicious and enjoyable.