Pineridge Hollow is a beloved Winnipeg restaurant located on the edge of Bird’s Hill provincial park. We have worked with the brand for several years and have been providing a full range of regular design and strategic services.
The Pineridge Hollow logo is a refined balance of modern and traditional forms to present the feeling of nostalgia, contemporary design and sophistication.
The seal acts as a secondary logo for marketing materials. It is added for a sense of heritage and warmth.
Gentle and modern, the print materials strongly represent the atmosphere of Pineridge Hollow.
The full bleed photography on select pages submerges the viewer into the Pineridge Hollow experience.
Minimalist design and a soft colour palette present an enjoyable and dignified reading experience.
Using script for the section headings adds style and uniqueness, reinforcing the brand identity.
Scripting and illustration create a sweet and eye catching post card for events. The uniqueness of the technique communicates the exclusivity and intimacy of the event.
For the customer loyalty program a simple and light card demonstrates the style of materials that will be received by the client when they sign up. Straightforward and easily navigate-able text make for a stress free experience.
Inspiring imagery and custom illustrated script create differentiation between competing gallery banners.
The Pineridge Hollow website showcases the experience of visiting the hollow with vivid imagery, unique blog posts and a fun shopping experience.
eNewsletters are used to promote sales and products with illustration, and beautiful lifestyle photography. Each email is created with a unique style to create interest for the receiver.
Soft lighting and lots of natural textures and colours are the primary focus of the photography direction.
With such a wide variety of products, the palette and style of photography needs to be as consistent and on brand as possible. Lifestyle photography adds depth and context for these products.
A strong sense of setting allows the shopper to easily imagine how these products fit into their lives.
Placement and styling of products will excite and delight patrons, and reinforce that Pineridge Hollow is a destination of inspiration.
Event photography sets examples for patrons visually so they can imagine their own events being planned and enjoyed at Pineridge Hollow.
Relaxed snapshots are approachable and relatable for patrons. The events and planning are showcased as easy and stress free.
Seasonal wallpaper from the photography sessions is provided through emails and blog posts.
High quality and atmospheric photography allow visitors to bring Pineridge Hollow home with them in an unexpected and accessible way.
Setting and atmosphere are paramount to the branding of Pineridge Hollow. Communicating the unique experience with style and sweet type subtly reinforce the brand in advertising.