G is for Glasses

The unique environment and dedicated team at Winnipeg’s local optical shop G is for Glasses, is like no other – playful, warm, and intelligent, offering the most diverse range in frame styles. We were invited to photograph all of them in their shop space, which is a burst of texture, personality, and nostalgia – like walking into someone’s home. This, of course, informed the art direction and interactive quality of their website, and helped us refine their unique brand language.

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