De Luca’s is a beloved Winnipeg business, considered and embraced as a family foremost, and not strictly as a brand name. Family, in many ways, exceeds the brand. What De Luca’s has always offered, is an invitation into a family, into a home, and into a world of knowledge about food and the beauty of preparing a meal for and with others. The atmosphere at the De Luca’s Market is relaxed, familial, timeless, comfortable, product-focused, diverse and incredibly well-curated. We have been engaged–as a starting point–to bring a refreshed look to the brand through new typography, digital presence with an updated website, photography, and fun, yet sophisticated holiday print material. More to come!
The stamp is a highly functional object that can be used to apply the De Luca’s logo to a wide variety of marketing materials.
The new website is contemporary, elegant and professional. The design highlights the brand as being superior quality.
A highly structured layout and text allows the photography to be full expressed and is effortless to navigate.
Highly textural images with a background palette that matches the brand colours keeps the wide variety of rich dishes in line with the branding.
Using creative seasonal recipes and styled props the aesthetic of De Luca’s gourmet cuisine shines.
Chef involved imagery reinforces the brand as a gourmet culinary institution.
Pairings of different products together makes the images doubly serve as lifestyle and product photography.
The print materials appeal to the traditional audience but maintain the dignified and contemporary feel of the branding. The paper stock is light, airy and simple and yet retains the image quality of the design.
The design of the print materials highly coincides with the web design. Lots of structure and clean type allow the detailed images room to express.
The result is a highly portable and mailable piece that inspires and maintains a high level of brand recognition.
For the new location grand opening, a postcard was developed with a strong look to grab the attention of patrons old and new.
The reverse side offers lots of white space and refined type to balance the punchy front side.
The catering menu is highly organized and legible. Ease of legibility is the topmost priority.
By creating a very structural design that is easy to navigate, ordering catering for a large group is streamlined and simplified.